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To realize an optimal service,
PDAM Jember has undertaken a strategic analysis. Two
sets of factors may affect the activities of PDAM Jember
in the short and long-term: external and internal factors.
These consist of the service area, available technologies,
the socio-economic environment, and government policies.
• Opportunities:
1. Large unserviced area
2. Low raw water quality in built-up areas
3. Limited opportunities for groundwater extraction
in built-up areas
4. High proportion of Moslims
5. Large number of educational institutions (which attract
customers from areas outside Kabupaten Jember)
6. Community-wide concern for health-related issues
7. Level of per capita income
8. Monopoly position
• Threats:
1. Decline in raw water availability
2. Appearance of equipment for illegal tapping on the
market
3. Banyaknya produksi air mineral dalam kemasan
4. Unlicensed groundwater extraction
These consist of the existing water supply system, production,
operating procedures, human resources, and financial
resources.
• Strengths:
1. Marketing expenses are fairly low
2. Production process is fairly simple
3. Distribution system (permanent zoning system)
4. Organization structure
5. Education and skills
• Weaknesses:
1. Insufficient funds available for new investment programs
2. Low water quality (not yet potable)
3. Frequent service interruptions
4. Unaccounted-for water
5. Some customers do not receive 24-hour service
6. Relatively high outstanding debts
Activities which have already been undertaken as part
of the "Pelayanan Prima"
program include:
1. Information services water account by phone: 286666
2. Customer complaint services until 21.00 WIB
3. Prepare an instruction manual for customers
4. Prepare a jingle for water use by PDAM customers
5. Apply change management
6. Allow for more creative and innovative approaches
toward solving company problems
7. Re-introduce a performance-based system for evaluating
PDAM employees
8. Opening complaint line phone: 482700 until 21.00
WIB
9. Customers Satisfaction Survey
10. Synergi cooperation with PT. Telkom and PT. PLN
in "JEMBER TELISA" (Jembatan Maju Bersama
Telepon Listrik Air)
11. Add more payment point water bill: By "Koperasi
Serba Usaha (KSU) Al-Baitul Amin, Jember" and auto-debet
payment point or Giral in Niaga Bank Jember branch
12. Mineral Water pack (Hazora Mineral Water pack)
13. Change payment point water bill off-line already
implemented to payment point: payment point "JEMBER
TELISA", Bank of Jatim Jember payment point and
PDAM payment point
14.
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Interactive Dialogue
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PDAM
Jember payment point |
15. As Case study in World Bank
Indonesia report in Enabling Water Utilities to Serve
The Poor Urban in 2006
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